Artwork

Artwork Requirements

Please have the logo required artwork/logo available when ready to place an order or for a quote request. If you would like to check if the logo you have on file is suitable please contact our Production Manager, Shea Edwards, on the below email:

Electronic Logo Artwork: email to shea@lodpromotions.com

Preferred Format is a compatible Illustrator .ai or .eps vector format. All artwork including fonts should be converted to outlines/vector curves -- this may be supplied from PC's as well as macs. If the file contains spot colours these should be identified as Pantone PMS swatches in the swatch palette.

Where halftone images or rastor files are part of artwork ensure that resolution matches the size of the desired output. Photoshop files should be CMYK and saved in a EPS or .tiff format. It is important to include all imbedded/Photoshop images with Quark and Illustrator files.

DO NOT SUPPLY artwork as Acrobat PDF files or PC file formats such as MS Word, Powerpoint or doc, bmp, & gif files (except for embroidery). PDF files are recommended for viewing purposes only.

Embroidery: Embroidery does not require high resolution files like all other decoration methods. Artwork needs to be clear, so even JPEG, PDF or even good quality word documents can be used. Things of note for embroidery is that price is not based on the amount of colours in a design, but the amount of stitches required to embroider your design. The detail determines the price, so email us if you would like a quote or advice beforehand.

Photographic Images: for 4 colour process printing/CMYK

File formats preferred include: EPS, tiff; jpg (with high compression). We suggest that large images
(e.g. pictures over 3.5 megabytes in size) be sent to us on CD or DVD (not via email).

The original scanned image must have a minimum resolution of 300 dpi.

Mouse Mats vary in artwork requirements, depending upon their design. Please contact us regarding the required file formats for your chosen design.
DO NOT SUPPLY hard copy artwork as letterheads, business cards or printed brochures, as these do not have high enough resolution to reproduce for the branding of most promotional merchandise and usually have to be redrawn at additional cost.

Artwork Problems

If you are unable to provide the artwork required by LOD Promotions, please contact your advertising agency, graphic designer or printer - they regularly work in the preferred LOD Promotions file formats and should be able to help.
LOD Promotions also operates its own artwork and design service that may be used if necessary. Artwork and/or artwork adjustments are charged at a rate of $60.00 per hour or part thereof.

Branding Process

Screen Printing
Used to print spot colour and 4 colour process on clothing & bags etc

Plastisol Printing
Plastisol transfers are used when fine detail is required on printing to material such as caps, clothing or bags.

Embroidery
Here the Logo or message is woven onto the cap, clothing or bag. Branding cost increases with 'stitch count' or size of Logo. The minimum text height for embroidery is 5mm.

Decal Printing
Used on coffee mugs and glassware. A spot colour or 4 colour process decal is pre-printed, then fired onto the coffee mug or glass. Costs are specified for one side (half wrap decal) or two sides (full wrap decal).

Offset Printing
1-4 colour process printing on mouse mats, plus traditional printing of brochures and point of sale.

Pad Printing
Utilises a custom made pad to print up to 7 spot colours on hard products such as golf balls and plastic or metal products such as calculators. With soft products such as stress toys, only one colour is possible because of the difficulty to register the printing.

Laser Engraving
Fine engraving of Logos into metal and some plastic products.

Glossary of Terms

PMS Colours
Pantone Matching System. Universally recognised colour guide used for defining colours in printing solid Logo colours (spot colours). Your printer or art supplier can supply PMS colour matching books for easy reference.

CMYK
Cyan Magenta Yellow & Black. 4 colour process printing system used to print full colour or half tone photographic images.

4 Colour Process
Offset printing using colours made up of percentages of CMYK dots. Used in printing photographic images on items such as mouse mats and printed material such as brochures and point of sale.

Fonts
The computer equivalent of typefaces or characters.

EPS File
Encapsulated Postscript File. The preferred format for most Logo printing applications at LOD Promotions Logos and fonts must be converted to outlines or vector curves prior to transmission, disk or CD. Can also be used to transfer photographic images. Illustrator, Corel Draw & Freehand are common programs that can create EPS files suitable for LOD Promotions branding applications.

JPEG File
Joint Photographers Expert Group. A compression format for making graphic files smaller. Supply photographic images to LOD Promotions as jpeg files (300dpi minimum resolution) but not logos (except for embroidery).

Tiff File
Tagged Image File Format. Supply photographic images to LOD Promotions as tiff files, but not logos.

Photoshop Files
Program to save halftone images or rastor files. Photoshop files should be CMYK and saved in a .eps or .tiff format. Ensure resolution matches the size of the desired output.

PDF Format
Portable Doc Format. Ideal file format for sending viewing images to LOD Promotions BUT NOT SUITABLE FOR ARTWORK (except for embroidery).

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